Impact of a Conservation Documentary
Protecting the Great Barrier Reef: analysing the impact of a conservation documentary and post-viewing strategies on long-term conservation behaviour
Nature-based tourism experiences have the potential to change the environmental knowledge, attitudes and behaviour of visitors; but such experiences may be beyond the physical and/or financial reach of many people. To influence the conservation behaviour of populations world- wide, a more accessible yet equally effective strategy is required. Using an experimental design, this study explored whether a conservation documentary about Australian marine environments, together with post-viewing support materials, prompted the adoption of conservation behaviours. Questionnaires revealed environmental knowledge, attitudes and behavioural intentions rose immediately after viewing the documentary. Ten weeks later, these levels were maintained or decreased slightly for those who received post-viewing support (Facebook, help sheet or both), but decreased markedly in the control group. Results are similar to those reported in wildlife tourism studies. Implications for the use of documentaries in place of nature experiences are discussed.
Virtual vs Real-life
The effectiveness of virtual vs real-life marine tourism experiences in encouraging conservation behaviour
Nature-based tourism experiences have the potential to inspire visitors to adopt conservation behaviours that protect natural environments; however, to have global effect on environmentally sensitive areas such as the Great Barrier Reef, we may need to expand this influence to beyond just visitors. One way to reach large audiences is through digital technology. Virtual reality is becoming increasingly popular due to its ability to replicate reality effectively, accordingly, this study employed a quasi-experimental design (N1⁄4114) to compare the impact of a real versus a virtual nature-based marine tourism experience on participants’ intentions to engage in conservation behaviours. The study reveals that a nature-based tourism experience delivered via 360-degree VR technology has the potential to be as effective as a real-life experience when seeking to influence conservation behaviours. Further, this study reveals that the effectiveness of both types of experiences is not enhanced by the addition of interpretive content. Implications for the design of both virtual and real nature-based experiences targeting behaviour change are presented, and suggestions for future research exploring the design and delivery of interpretation discussed. The potential for using VR to engage wider audiences and prompt widespread behaviour changes is also highlighted.
The Views of the Experts
Effective conservation behaviours for protecting marine environments: the views of the experts
Conservation agencies and eco-tourism operators spend considerable effort developing strategies and programs to educate visitors about environmental issues. Typically, these include appeals for individuals to adopt environmentally friendly lifestyles. A review of messages distributed by marine conservation organisations and studies on interpretive tourism experiences on the Great Barrier Reef indicate there are multiple suggestions about which conservation behaviours to adopt. Despite the vast variety of options, research reveals visitors’ uptake of conservation behaviours following eco-tourism experiences is low. To contribute to an increase in conservation campaign effectiveness, this study uses a Delphi technique to ascertain the views of a panel of stakeholders who hold significant knowledge, experience and expertise in the health, management and conservation of coral reefs about which conservation behaviours would contribute most towards protecting the Great Barrier Reef and other sensitive marine environments. Initially, the panel identified over 60 actions and behaviours. Further iterations reduced this number to 34 items which were grouped into six categories. The categories ranked as most important were political actions and education. A comparison between expert opinions and current practice is made and implications and recommendations for the future design of reef-based interpretive programs and conservation campaigns are discussed.
Research
My research to date has explored the use of documentaries and virtual reality to change people’s behaviour to help protect environmentally sensitive areas such as the Great Barrier Reef.
I also interviewed experts in climate change and stakeholders effected by climate change on the GBR to see which behaviours and actions individuals could do that would best help protect the GBR. The results were unexpected!
The published articles can be found on my LinkedIn page under the Featured section – click link below.
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Karen Hofman 